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WPB Campaign Tracking

WPB appends tracking parameters to the URLs it generates. These attribute traffic to a campaign called WPB which can be used in Google Analytics to track activity orignating from WPB. The codes allow an analysis of which links and methods which sourced the traffic.

Sadly the tracking codes are not flawless. If the linked URL is redirected the codes are not passed on. In this case traffic will be marked as "Direct" in Google Analytics. Also with some sites the tracking codes break the URLs. If I spot this happening I disable tracking for that feed. If you'd like to disable the tracking codes for your site for this or any other reason drop me an email.

If you're interested in the meanings of the tracking codes the following table gives the full list.

Source	Medium	Description
WPBSite	FeedHead	Click on blogname in main article list
WPBSite	FeedPost	Click on blog posting in an article
WPBSite	FeedImage	Click on an image in a blog article
WPBSite	SideBar	Click on blog name in WPB sidebar
WPBSite	FixedLink	Click on a fixed link on WPB site
WPBRSS	FeedHead	Click on blogname from RSS Feed
WPBRSS	FeedPost	Click on an entry in the RSS Feed
WPBRSS	FeedImage	Click on an image in an entry in the RSS Feed
Twitter	Tweet	Click on short url originally generated for a WPB Tweet

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